Online brand protection combats the loss of revenue, reputation and customer trust that occurs when someone else exploits your brand for their own gain.

The web’s tremendous reach and economies of scale have revolutionized the way brands engage customers and drive revenue. But the very qualities that make the web so attractive to legitimate business make it extremely lucrative for brand abusers to hijack powerful brands online.

In this anonymous, global medium, threats to your brand can come from anyone, anywhere. A counterfeiter can set up an eCommerce site, download some product images and compete with you for customers. A misguided affiliate can purchase your branded search terms and compete with you for traffic. A pirate can upload a digital version of a film—or any other type of digital content—and steal your revenue. In the digital world, any enterprise with a recognized brand is a potential target for a sophisticated and evolving array of attacks.